Sunrise Movement Multipack
Sunrise Movement is a nonprofit organization whose goal is to stop climate change by ending the corrupt influence of the fossil fuel industry on American politicians while electing leaders who represent the health of all people and the planet.
The goal of this packaging project was to design a multipack box and other smaller packaging with Sunrise Movement’s existing branding. The box is intended to be a ‘Thank You’ box for recurring and large donors.
Sketches
I designed the gift items in the box to support on-the-ground organizations, sit-ins, and protests. With that in mind, I chose a water bottle, protein bar, small personal bag, and a notecard that reads Sunrise Movement’s ‘Theory of Change’. This way the donor can use the items to spread the movement's message and carry their things, while also staying hydrated and nourished.
Logos
To stay as true to the brand and its guidelines as possible, I opted to use the brand's primary logos for this project. I felt they would highlight the brand the best, and they would be immediately recognizable to people. They are also somewhat simple and memorable which works well for a new audience.
Color
These are Sunrise’s brand colors. For this project, I decided to stick with black, white, and yellow, because those are the foundational brand colors. There were many routes to take this, however, sticking with the main brand colors supports strong communication to the donors and outside viewers. The other colors are primarily used in social media applications.
Typography
Because Sunrise Movement is a nonprofit built for all people, it's important to keep the brand feeling accessible and mostly open source. With that in mind, Sunrise uses Source Sans and Serif which is a free typeface. This allows for grassroots organization where all people can be involved with the brand identity and spreading the movement's message.
